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Cute on Steam: success rate & trends

Cute is right around the Steam average for Steam developers: 5.5% of releases reach a meaningful audience (below the 6.0% Steam-wide average), across 3,732 games tracked since 2024.

5.5%
Success rate
3,732
Releases tracked
204
Reached an audience
0.9×
vs Steam avg (6.0%)

Cute success rate by year

Steam avg 6.0%6.8%5.6%3.1%*202420252026** 2026 in progress — partial year, still maturing
YearReleasesReached audienceSuccess rate
20241,340916.8%
20251,562875.6%
2026 · in progress830263.1%

2026 is still in progress — it covers only part of the year, and recent releases haven't had time to reach the review threshold yet, so its release count and success rate both read artificially low. Across complete years (2024–2025) the settled rate is 6.1%.

What the data says

Out of every 100 Cute games released on Steam, roughly 6 break out to a meaningful audience — compared with about 6 in 100 across Steam as a whole. Cute ranks #18 of 466 tags by release volume, and #136 by success rate among well-populated genres, which makes it a moderately crowded category. Across complete years (2024–2025), Cute's success rate settles at 6.1% — the in-progress 2026 reads lower only because its games are still new.

Unlike "top sellers" lists that only count winners, this is an honest base rate — every tracked Cute release is in the denominator, including the many that never found an audience. That's the number that actually tells you your odds going in.

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Cute on Steam — FAQ

What percentage of Cute games succeed on Steam?
About 5.5% of Cute releases reach a meaningful audience — below the 6.0% Steam-wide average — measured across 3,732 games released between 2024 and 2026.
Is Cute saturated on Steam?
Cute is a moderately crowded category, with 3,732 releases tracked (rank #18 by volume). Volume and success rate are both near the middle of the pack.
How many Cute games release on Steam each year?
In 2025 (the last complete year) about 1,562 Cute games released on Steam; 2026 is still in progress.
Is Cute a good genre to release on Steam?
By the numbers, Cute looks like right around the Steam average — a 5.5% base-rate success vs 6.0% Steam-wide. Pair that with your scope, budget and marketing plan before committing.

Compare other Steam genres