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Racing on Steam: success rate & trends

Racing is a tough, below-average bet for Steam developers: 4.5% of releases reach a meaningful audience (below the 6.0% Steam-wide average), across 1,302 games tracked since 2024.

4.5%
Success rate
1,302
Releases tracked
59
Reached an audience
0.8×
vs Steam avg (6.0%)

Racing success rate by year

Steam avg 6.0%4.6%5.5%2.5%*202420252026** 2026 in progress — partial year, still maturing
YearReleasesReached audienceSuccess rate
2024495234.6%
2025524295.5%
2026 · in progress28372.5%

2026 is still in progress — it covers only part of the year, and recent releases haven't had time to reach the review threshold yet, so its release count and success rate both read artificially low. Across complete years (2024–2025) the settled rate is 5.1%.

What the data says

Out of every 100 Racing games released on Steam, roughly 4 break out to a meaningful audience — compared with about 6 in 100 across Steam as a whole. Racing ranks #61 of 466 tags by release volume, and #166 by success rate among well-populated genres, which makes it relatively underserved. Across complete years (2024–2025), Racing's success rate settles at 5.1% — the in-progress 2026 reads lower only because its games are still new.

Unlike "top sellers" lists that only count winners, this is an honest base rate — every tracked Racing release is in the denominator, including the many that never found an audience. That's the number that actually tells you your odds going in.

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Racing on Steam — FAQ

What percentage of Racing games succeed on Steam?
About 4.5% of Racing releases reach a meaningful audience — below the 6.0% Steam-wide average — measured across 1,302 games released between 2024 and 2026.
Is Racing saturated on Steam?
Racing is relatively underserved, with 1,302 releases tracked (rank #61 by volume). High release volume and a below-average success rate mean it's a competitive space.
How many Racing games release on Steam each year?
In 2025 (the last complete year) about 524 Racing games released on Steam; 2026 is still in progress.
Is Racing a good genre to release on Steam?
By the numbers, Racing looks like a tough, below-average bet — a 4.5% base-rate success vs 6.0% Steam-wide. Pair that with your scope, budget and marketing plan before committing.

Compare other Steam genres